Summary
Founded by Martin Morávek, Minimalist phone is a mobile application designed to help users reduce screen time and improve mental health. The app, available on Google Play for Android devices, has reached an average monthly revenue of $20,000 with about 500,000 downloads. The app features a monochrome interface to make smartphones less engaging and prioritize users' productivity and mental well-being.

Unique Aspect
The app uniquely addresses the problem of smartphone addiction by altering the user interface to a less stimulating monochrome display, effectively reducing the appeal of spending time on the device.

Approach to kick off
Morávek leveraged his background in psychology and software engineering to create an app that reverses the usual engaging experience of smartphones. The development focused on early MVP delivery based on user feedback and psychological research.

Scoop

Business Model Viability
The business model, relying on a straightforward app with a unique value proposition in the digital wellness market, appears viable and scalable.

Future Projections
Plans include expanding the team, particularly in marketing and customer support, and exploring new features and enhancements based on community feedback.

Startup Stats

📊 ARR: $120,000

📈 MRR: $10,000

🚀 Startup Costs: $100

👥 Team Size: 1

🌍 Market: Targeting smartphone users globally

👨‍💻 Users: 500000

💰 Funding: Bootstrapped

👨‍💼 Founders: Martin Morávek