Summary
Founded by Kaius Meskanen, Choicely is a no-code mobile app builder designed for businesses focusing on content, community, sales, and engagement. It offers a browser-based CMS tool, enabling users to create high-quality mobile apps with professional design tools, extensive features, and integration capabilities. Choicely has gained significant traction, with a monthly revenue of $70,000 and a fourfold increase in 2021 compared to 2020. Its platform is used by industry leaders like ITV Studios and the International Judo Federation.

Unique Aspect
Choicely distinguishes itself by providing a high-quality, affordable, and user-friendly no-code solution for building mobile apps, breaking barriers for businesses that traditionally faced high development costs.

Approach to kick off
The idea for Choicely originated from Meskanen's realization during an engagement with a TV show that user-friendly engagement tools were needed. This led to the pivot from fan engagement tools to a comprehensive app building platform.

Scoop

Business Model Viability
The business model of providing a no-code solution for mobile app development is highly viable, tapping into the growing trend of democratizing technology for businesses of all sizes.

Future Projections
With plans to fully automate the app-building process and expand its customer base, Choicely is positioned for substantial growth in the burgeoning no-code software market.

Startup Stats

📊 ARR: $840,000

📈 MRR: $70,000

🚀 Startup Costs: $1,000,000

👥 Team Size: 15

🌍 Market: Targeting global businesses in media, sports, entertainment, and other sectors requiring mobile app solutions

👨‍💻 Users: Used by leaders in media, sports, and entertainment, including ITV Studios and the International Judo Federation

💰 Funding: Self-funded with a startup cost of $1,000,000

👨‍💼 Founders: Kaius Meskanen