👨💼 Mac Martine
TwitterCastanet - LinkedIn Outreach Automation Tool Achieving $61K MRR
LinkedIn Outreach Automation Tool
SummaryCastanet, created by Mac Martine in August 2018, was an innovative LinkedIn outreach automation tool designed for lead generation. It catered primarily to consultants, freelancers, and lead generation agencies. The tool achieved a Monthly Recurring Revenue (MRR) of approximately $61,000 before Martine sold it in early 2021. Castanet's success came after several years of trials with different SaaS apps, with Martine eventually focusing on sales teams as the primary market due to their willingness to invest in effective tools.
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